The Advertising Club India hosted the inaugural edition of the Marquee Awards. Presented by News18 India, powered by Colors and MTV and partnered by One India, the Marquee Awards saw the entire marketing fraternity come together to recognise brands for their excellence in marketing. 10 days prior to the event a Wiz was deputed to the Viacom office to oversee & coordinate the invitation process. About 750 invites were sent to the CEOs, CMOs, Agency heads & stalwarts from the advertising, marketing & media industry. A red carpet was rolled out for the guests who were snapped by the paparazzi. As guests settled down, a Voice Over introduced Mr. Harris Thajab (Chairman of the Ad Asia Organising Committee) who addressed the guests about Asia’s largest advertising congress. The evening commenced with the invocation of God’s segment through a live recital of Ganesh Vandana by Ameya Date and Maithli-finalists from the reality show Rising Star. This was accompanied by live speed painting of a portrait of Lord Ganesha by Vilas Nayak that complimented the occasion.
The Prapancha Telugu Mahasabhalu 2017 was held from 15th – 19th December by the Government of Telangana. It was held at multiple culturally iconic venues of Hyderabad including Ravindra Bharathi. The opening and closing ceremonies were held on the 15th & 19th December by the Vice President & President of India respectively at the LB Stadium, and saw close to 60000 people in attendance, including delegates from across the world. The event saw a flow in of more than 15,000 people on a daily basis to attend the conference at all venues. The opening and closing ceremonies were dubbed as one of the best spectacles created in recent times in Hyderabad, as the event showcased the Son et Lumiere and a grand fireworks show.
Wizcraft conceptualized and executed the Audi A5 media drive. A VR gear was given to the media as part of the briefing & invitation to the media drive at Alila Fort, Jaipur. A drive manual was placed in each car for the drivers to know all about the car, necessary directions and way to reach the Fort from the Airport. A GOBO was set up at the fort which displayed the Audi A5 logo.
Created an engagement zone at the AI Conclave event for the programmers & decision makers attending the event. A golf booth was created using the Intel mother board as the landscape for the golf arena. Attendees who were able to score a pocket using the golf equipment won interesting goodies. The booth stood as the most appreciated engagement activity. It saw 270 + attendees engaged over the span of the event.
Executed a transformational conference for Fujitsu and its customers. Reached out and seeked the right audience from across various industry verticals to create a powerful communication plan/campaign. Created the urge & need for industries to attend the conference. The format of how conferences are done in general was transformed & an experience for Fujitsu customers was created so that they keep coming back for more. Wizcraft reached out to 1747 unique companies & out of those, 1518 attended the event across the three cities of Mumbai, Delhi & Bengaluru. The attendees took to twitter to talk about their experience at the event. The hashtag #FujitsuWT made it to the trending topics of that day. The idea here was to create a holistic experience for all the Fujitsu customers who attended the event. Fujitsu wanted to reach to its customers by engaging them in conversations along with knowledge sessions. The entire conference saw multiple innovative engagements from the wish tree, tweet café, selfie sling shot, giant puzzles, live candy poll station and a Lego city.
Product launch event for MRF Perfinza , one of the most prestigious companies in the tyre manufacturing segment in the country. The event was nothing less than perfect as it was the launch of MRF Perfinza, a tyre specially designed for luxury sedans. The product was rolled out to the media in the small but growing luxury car space. The launch sequence was an ensemble of seamless acts beginning with a breath taking dance performance by dance troupe MJ5 that lead into the reveal of the brand ambassador-Legendary Cricketer AB De Villiers. This was followed by an augmented reality sequence where the Perfinza tyre made its grand entry through the audience onto stage leading into the physical product unveil. Ace commentator Harsha Bhogle hosted the show and also had an candid conversation with the AB De Villiers.
Curated the concept of ‘Crave No More’ – The Food Truck Challenge at Ambience Mall, Gurgaon. Saffola Masala Oats, in association with celebrity chefs Kunal Kapoor, Shipra Khanna & Saransh Goila set out on a mission urging Indians across the country to #BreakUpWithJunk. Wizcraft conducted various engagement activities to intrigue the audience. The activities created maximum engagement of audience & ensured footfalls at the food trucks. An integral element of the strategy was to break food habits. Designed two trucks reflecting two cuisines - Italian & Chinese. The event was marked by a historic battle between two sets of talented celebrity chefs & top food bloggers of the country.
Japan External Trade Organisation held a conference on 24th May at AFDB’s Annual Meeting held at Mahatma Mandir – Gandhinagar (22th to 26th May 2017). Wizcraft arranged & managed the conference with collaterals & catering for the Japanese client. The event was attended by over 500 delegates.
Featured Lipton Green Tea as the most sought after drink to stay fit. Wizcraft created a stall where audience were served with variety of green tea cocktails by an expert chef. A green tea inspired backdrop was installed for them to pose & click pictures. A bell was hung for the audience to ring it if they like the cocktail. Keeping green tea in mind, the entire look & feel of the setup was created with the touch of nature & organic looking elements. More than 5000 cups were sampled across 5 days with more than 20000+ interactions.
PayPal Editors' Breakfast Meet was held at the Four Seasons Hotel, Mumbai on the 8th of November. PayPal is an online platform to send & receive money at ease. At the event, the domestic online payment operations was launched in the Indian market. The objective was to create a buzz about the brand. The event was attended by media & the internal leadership team of PayPal. The company MD & the GM addressed the media.
Executed a marketing initiative for MAN Trucks, India. The event involved activities planned pan India to connect customers, dealers & prospective customers of MAN. 3 Routes, 5 Trucks,10 Masters, 51 Days & 9000+ Kms. Wizcraft enabled smooth co-ordination between various dealerships & regions. It was inclusive of several remote locations. Fabrication of branding on trucks, managing collaterals & identifying local support for several on ground management like permissions & liaising with local authorities fell under our responsibilities.
NBA is a popular brand globally but was struggling to reach the masses in India. They wanted to spread more awareness. To fulfil the requirement, Wizcraft created engagement zones in 3 cities & promoted the activity over 26 weekends. We engaged the masses by giving them a showcase into the slice of life of NBA. Designed an experiential space with multiple engagement zones wherein people can participate in the section of their interest & basis their skill level. The whole zone was made to look like a basketball court along with locker room setup, basketball arena, etc. once stepped in, guests got a feel of entering a Basketball court. A king size 6 ft Basketball was created to attract the crowd. This became a great photo op for guests and also drove in maximum no of social media uploads.
Avvatar is an Indian protein supplement company which reaches consumers in the freshest form. They wanted to educate the masses about their wide variety of products. Wizcraft fabricated & designed a stall for them at IHFF in NESCO, Goregaon, Mumbai. The expo was held from 13th to 15th October, 2017. Visitors experienced a wide range of products displayed by them. Live sampling proctail bars were installed for people to taste & experience the supplements then & there. The emcee engaged the fitness freaks in various activities. An anti-gravity photo engagement booth was created for visitors to click fun photos.
Designed & fabricated a stall for L&T at WETEX 2017, the largest show for Infra & Electrical solutions.The show was held at the Dubai World Trade Center from 6th to 9th September.