NBA is a popular brand globally but was struggling to reach the masses in India. They wanted to spread more awareness. To fulfil the requirement, Wizcraft created engagement zones in 3 cities & promoted the activity over 26 weekends. We engaged the masses by giving them a showcase into the slice of life of NBA. Designed an experiential space with multiple engagement zones wherein people can participate in the section of their interest & basis their skill level. The whole zone was made to look like a basketball court along with locker room setup, basketball arena, etc. once stepped in, guests got a feel of entering a Basketball court. A king size 6 ft Basketball was created to attract the crowd. This became a great photo op for guests and also drove in maximum no of social media uploads.